Thought Leaders Series: Engineering the Olympics, crowd movement strategies

Start time: 4.00pm AEST. This session will look at the key challenges of strategic crowd planning. Also learn how the industry is responding to changing perceptions that reflect the true value of delivering exceptional experience and commercial success.
Thought Leaders Series: Engineering the Olympics, crowd movement strategies

About the event

The 2032 Brisbane Olympics may still be a decade away however development and infrastructure projects are ready to break ground following planning discussions between the Brisbane City Council and the International Olympics Committee. Delivering a total benefit of over $17 billion for Australia and creating over 100,000 jobs nationally innovative and local manufacturing will be a key driver to the Games success. In this session we focus on the key challenge of strategic crowd planning. Crowd planning delivers benefits beyond safety, including the efficient use of space and enhanced experience for visitors. Hear from the Founder and Chairman of Movement Strategies (a GHD company) who will address the key challenges the industry continues to face in shifting perceptions of crowd and people movement analysis from simply a cost associated with safety to one that reflects the true value of delivering an excellent customer experience and commercial success.

Key Take Outs:

Building on experience of Olympics, World Cups and other mega sports events Simon Ancliffe will demonstrate how crowd planning delivers strategic value including:

  • Impact on the masterplan
  • Optimising land use planning and capital cost
  • Ensuring the venues work as intended first time
  • Cross functional integration – e.g., transport and security
  • Planning for the Last Mile / Grey Space
  • Use of temporary infrastructure and planning for legacy

Who should attend

This event is relevant to all engineers at any level of seniority operating in any sector or discipline.

You do not need to be an Engineers Australia member to attend.


Simon Ancliffe

Simon Ancliffe, Executive Director, Movement Strategies

Simon Ancliffe is the founder and Executive Director of people flow and analytics company Movement Strategies, which is part of the GHD group. Movement Strategies is the largest crowd dynamics and simulation consultancy in the world and a global leader in the analysis and application of movement and behaviour data from cellular phones and cameras.

Simon has advised on many of the world’s iconic stadiums, arenas, festivals and events – Wembley, Wimbledon, O2, Hong Kong Jockey Club, Tottenham Hotspur FC’s new stadium, and Olympics as well as crowded places such as the Grand Mosque in Mecca. He is a contributor to the (Green) Guide to Safety at Sports Grounds and its recent update for Social Distancing, a contributor to UK National Counter Terrorism Security Office guidance on Crowded Places, and the co-author of “Guidance on designing for crowds – an integrated approach”.

Graeme Henderson

Graeme Henderson, Leader, Infrastructure 4.0, GHD Digital

Graeme is currently the Global Leader Infrastructure 4.0 of GHD, a methodology to help clients deliver on their digital transformation strategies. Graeme is a Senior Executive with more than 30+ years’ local and international experience with substantial achievements in engineering, projects and technology delivery. A strong strategic thinker,  inclusive and collaborative leader with a proven ability to build high performance teams. Graeme has deep industry experience in resources, infrastructure, energy, manufacturing and in the professional services industry. Led the Research and Development Group focused on Project and Construction Digitisation for the Level Crossing Removal Connected Sites Program.

Previously, Graeme was Managing Director at Advisian Digital (WorleyParsons), responsible for digital strategy, growth/development in Europe, Middle East, India, Africa, collaborating with clients in resources/infrastructure.

In partnership with

Please note: This session is available as a webinar only. Register to access webinar details.

Event Date Time
18 / 05 / 2022 04:00 pm–05:30 pm
Registration Closes
18 / 05 / 2022 05:30 pm
Member Rate
Technical Society Member Rate
Non-Member Rate
Event Contact
  • Contact:
    Engineers Australia Member Services
  • Phone:
    1300 653 113
  • Email:
Maximum CPD Hours